Location College of Business

Umair Usman

Dr. Usman studies consumers’ responses to new technologies in marketing using experimental research designs. He is currently working on projects related to generative AIs and has published an article on Behavioral Research on AI in Marketing recently in Foundations and Trends…

Hyeyoung Hah

Hyeyoung Hah received a B.S. degree in Statistics from Dongguk University, Seoul, South Korea in 2000, an M.S. degree in Consumer Behavior from Purdue University, West Lafayette, IN, USA in 2008, and a Ph.D. degree in Information Systems from Emory University,…

Walfried M. Lassar

Dr. Lassar is a Professor of Marketing and holds the Ryder Systems Professor chair at Florida International University. After a 13-year business career holding various marketing and management positions in the U.S. and in Europe Dr. Lassar started his academic…

Xueping (Susan) Liang

Dr. Xueping (Susan) Liang is an Assistant Professor in the Department of Information Systems and Business Analytics in Florida International University. She obtained her Ph.D. (2019) from University of Chinese Academy of Sciences, and B.S. (2013) from Beijing Institute of…

Jong Youl Lee

Jong Lee is an assistant professor in the Department of Information Systems and Business Analytics (ISBA) at the College of Business. His current research interests involve examining the socioeconomic impact of emerging technology, including the impact of AI applications in…